David Yurman Townhouse
Fine Jewelry Manhattan Classic Chic

A landmarked 1871 townhouse on Madison Avenue was transformed into the new “ home of David Yurman” flagship store by a dramatic interplay between expansive height and compressive, intimate spaces and the use of rich, textured materials. The lighting concept was to emphasize these architectural gestures and to enhance the welcoming experience by using layers of light, creating a dramatic environment with low level, warm ambient light, sparkling highlights and glowing jewelry display boxes. Light sources are integrated in walls, ceilings and display cases creating a unique retail experience for the customer as they pass through the three-story townhouse.